Design Intelligence









The design/write team

In these challenging times, it's more important than ever to make sure your message is seen. When you select a designer and writer who play well together, you get exceptional marketing materials - that get results. Here are six reasons to choose a designer who works well with writers:

You want great results
Producing powerful marketing materials is a team sport.

Visuals count
When did you last hear someone say, “Ooh, that solid page of single-spaced text is so sexy”?

Words count
When the designer needs to take 24 words out of a column, it matters which words get taken out.

You're busy
You want to produce a web site, not play “monkey in the middle” with your writer and designer.

You're stressed
You would rather let someone else tell the writer that a third of the copy has to go.

Speed counts
Your message gets out faster when your writer and designer start at the same time - and are headed for the same finish line.