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Client: Rockwood Energy Search

Industry: OTHER

Project Type: IDENTITY

Client Profile: Rockwood Energy Search is an executive search firm for the energy industry.

Design Challenge: With more than 20 years of experience filling top positions in the energy industry, Rockwood Energy Search certainly knows how to get the job done. What they needed was a corporate identity that would capture attention and call attention to their message and their experience-and they got it.

Aaron Design Inc. Solution: The design developed by Aaron Design, Inc. uses high-impact orange and sharply contrasting black and white to created a new corporate identity with lots of energy. Arrows-big, bold, and massed for movement-work with the colors to convey Rockwood's knowledge of the energy business and the company's ability to provide direction for its clients.

Benefits to Client: The look is being used on the firm's stationery and brochure, and in 2009 we'll be applying the brand to a new website. Says Rockwood President Charles Bamford, "The work done by Aaron Design really helped distinguish us from our competitors. It was terrific-truly a bit of design magic. "