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Client: American Institute of Graphic Arts (AIGA)
Industry: NON-PROFIT
Project Type: PRINT
Client Profile: An organization of 3,000 graphic design professionals working in the metropolitan area.
Design Challenge: Develop a publicity brochure to help the chapter attract more mentors for its program pairing AIGA members with students from New York City's High School of Art and Design on a one-to-one basis. The brochure was to be distributed in September 2002, and sensitivity was required to the impact of the events of the previous 9/11 on specific mentors and students, as well as students as a whole.
Aaron Design Inc. Solution: Aaron Design and AIGA decided that the brochure, a four-panel self-mailer, should showcase scenes demonstrating the City's continued vibrancy. Real mentors and their students were chosen as models. Further layers of meaning were added by emphasizing the paired nature of the mentor-student relationships in the photos, graphic elements, and copy.
Benefits to Client: The brochure helped AIGA-NY attract thirty new mentors, about twice the number attracted in prior years. Beth Tondreau, the co-chair of the program, said the design "really captured the happy energy of our program. The idea was delightful, the art direction smart, and the attention to detail, superb." The piece also won an American Graphic Design award.
Industry: NON-PROFIT
Project Type: PRINT
Client Profile: An organization of 3,000 graphic design professionals working in the metropolitan area.
Design Challenge: Develop a publicity brochure to help the chapter attract more mentors for its program pairing AIGA members with students from New York City's High School of Art and Design on a one-to-one basis. The brochure was to be distributed in September 2002, and sensitivity was required to the impact of the events of the previous 9/11 on specific mentors and students, as well as students as a whole.
Aaron Design Inc. Solution: Aaron Design and AIGA decided that the brochure, a four-panel self-mailer, should showcase scenes demonstrating the City's continued vibrancy. Real mentors and their students were chosen as models. Further layers of meaning were added by emphasizing the paired nature of the mentor-student relationships in the photos, graphic elements, and copy.
Benefits to Client: The brochure helped AIGA-NY attract thirty new mentors, about twice the number attracted in prior years. Beth Tondreau, the co-chair of the program, said the design "really captured the happy energy of our program. The idea was delightful, the art direction smart, and the attention to detail, superb." The piece also won an American Graphic Design award.